The Mercedes-Benz New York Fashion Week is one of the hottest fashion events of the year–good thing that PR Week was there to cover it and give us this fantastic example of what NOT to do when using a Flip video camera for a story. The following are four tips of what you should avoid while filming with your Flip that ultimately leads to a laughing-stock of a video that does more harm than good for your brand. I encourage you to watch the PR Week video above and then read my tips below once you have finished.

1. Try not to pan too much, but if you do, don’t be jerky about it.

And by jerky, I mean you don’t want to treat the Flip cam like a horizontal shake weight. I don’t know if anyone else had a mild case of motion sickness while watching the video, but I did. Flip video cameras are wonderful things due to their size and portability, however, they are not very stable and not meant to be moved around too much while shooting. If you must pan to get an environment shot, then do so slowly so that the image does not blur.

2. Don’t move around while shooting–keep ‘er steady.

Like as stated above, the Flip camera is not stable. If you do not have a tripod for your camera then try to pick a shot and stay as steady as possible while conducting interviews. If you explain to the person you are interviewing before hand that you will be watching the screen to make sure they look as good as possible, they will understand. The shaky image is also not appealing to your viewer.

3. Don’t include your useless questions or comments in the video.

We don’t care about your question, we care about their answer. Including your own questions and answers in the video makes you seem desperate to fill time and make the video longer and it also draws attention away from the subjects that you are interviewing.

4. Don’t leave your interviewee in the dark.

In the final interview with fashion guru Naeem Khan the lighting was horrendous. It is helpful to see the persons’ face while listening to their voice. If you are going to interview them, try to find the best shot as possible and take the lighting into consideration. Good lighting leads to a good shot.

If you avoid these rookie mistakes you will be well on your way to shooting good footage for your video story. Then all you will have to worry about is the editing….